About us

Good things with good people

Working in Digital is a network of digital change agents that actively support startups and SME’s as advisors, non-executive directors or investors.

Our list of clients range across media & entertainment, recruitment, classifieds, golf, blockchain and gaming.

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  • Conversations are the new conversion

    It is often stated that marketing is part art and part science. This is just as true within the digital environment. With modern web technologies and their ease of use and access, aficionados of both camps can easily go wild in pursuing their passions, whether artistic or scientific. Throughout my working years, i’ve had the…

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  • Social Location Optimization

    It’s been exciting to witness the impact that the Internet has had on media as well as consumer journeys. A large part of my time at work goes into defining the ultimate mix of activities/investments behind own, bought and earned media (from a digital perspective). From a search perspective, own/bought/earned media can be defined as…

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  • Built to live, not to die

    Just over a year ago, I met some creative minds from Isobar, one of  Nokia’s digital agencies. One of their strategic leads used the term “built to live” in his presentation, to describe the right kind of presence that brands should have when going online. Around a coffee table discussion, we would all agree that…

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  • Introducing the PESH model

    The idea with this model, is to help brands think through their social media presence. We’ve all seen brands enter into social media venues, whether opening a virtual office in Second Life, creating a fanpage on Facebook or taking steps to build a community of their own.  What’s been surprising to note though, is the lack…

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  • The art of listening

    They say that good listeners make friends, have solid marriages and even succeed as salespeople. The art of listening is a virtue that brands often miss when thinking about their social media presence. A colleague of mine made a comment on why are most sales and marketing terms somehow war related? We map out our…

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  • Neighborhood marketing

    After a refreshing week at the Web 2.0 Expo in San Francisco, i find myself more motivated and energized than in a long time. John Maeda, the President of RISD gave a great presentation on creative leadership, while Tara Hunt shook some corporate foundations with the Whuffie factor ideology. In essence, my personal key take…

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  • Working the non-working

    One of the top creative minds in the advertising industry, Nicke Bergström from Farfar, has often used the notion of “creating time” as a cornerstone of any piece of communication that a brand puts out to the consumers. As consumers are bombarded with thousands of marketing messages each day, brands need to earn their place…

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  • Watch out for the analog people

    Hi world. Was thinking about an attention grabbing title for my first post on this blog and this seemed like a pretty good one to capture the essence of what i wanted to say. To give some context to this title, the term “analog people” is a reference that we have used at work, for…

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