Good things with good people
Working in Digital is a network of digital change agents that actively support startups and SME’s as advisors, non-executive directors or investors.
Our list of clients range across media & entertainment, recruitment, classifieds, golf, blockchain and gaming.
Let’s talk:
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In the late 1990’s, I ran into the Waybackmachine initiative, which in essence is a non-profit organization called The Internet Archive. Since 1996, they have been building a digital library of Internet sites and other cultural artifacts in digital form. Their mission is to provide Universal Access to All Knowledge. Pretty epic. Something else that’s pretty epic, is dubizzle…
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During the next few days, I will have the opportunity to represent Working in Digital at The R&A International Golf Conference. The theme of this year’s conference is “Golf’s Golden Opportunity” and amongst many interesting topics, I’ve been asked to moderate the panel on Digital & Data. As I was packing my bags and getting ready…
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We are living in an experience driven economy, where people are constantly seeking for new ways to fuel their passions. Digital technology has enabled us to store and share these experiences as well as to re-live these moments further down the road. When it comes to golf, it’s hard to find another sport that can…
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ROI needs a rethink. Not because it doesn’t make business sense to measure your given return on investment, but rather because it is often driving the wrong kinds of marketing efforts. While staring at the numbers is far better that throwing yet more money into analog media, it can often lead to approaching your audience…
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A few weeks ago, I had the opportunity to take part in the MENA Cristal Awards in Mzaar Kfardebian, Lebanon. As a Finn, it was fascinating to take a 3 hour flight from Dubai and be in a chalet type environment with a view of the ski slopes from your hotel window. If you ever…
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The definition “own, bought and earned media” has become a popular description for the different media “types” that brands operate in as well as deal with. This terminology originated from within Nokia and quickly started to pick up pace across the industry. It did a great job in illustrating the emergence and importance of brand properties that…
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Ok. You’ve run into this blog post. You’re busy. There’s a deadline for your report around the corner and you’re rushing along to get through your day. Stop. Just stop for 5 minutes and read through this post. Why? Because it might (just barely) fundamentally shift your outlook on life as well as how you…
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There are several “forces” that come to play when building an online presence. When your lifeline depends on the awareness, engagement and retention of your online offering, it becomes crucial to find that silver bullet that will bring your consumers back for more. I’ve been thinking about these “forces” lately, and a few in particular…
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Working in digital 