The definition “own, bought and earned media” has become a popular description for the different media “types” that brands operate… Read more Own, bought & earned media evolves
Tag: earned media
Neighborhood marketing
After a refreshing week at the Web 2.0 Expo in San Francisco, i find myself more motivated and energized than… Read more Neighborhood marketing
Working the non-working
One of the top creative minds in the advertising industry, Nicke Bergström from Farfar, has often used the notion of… Read more Working the non-working