It is often stated that marketing is part art and part science. This is just as true within the digital… Read more Conversations are the new conversion
Author: artojoensuu
Social Location Optimization
It’s been exciting to witness the impact that the Internet has had on media as well as consumer journeys. A… Read more Social Location Optimization
Built to live, not to die
Just over a year ago, I met some creative minds from Isobar, one of Nokia’s digital agencies. One of their… Read more Built to live, not to die
Introducing the PESH model
The idea with this model, is to help brands think through their social media presence. We’ve all seen brands enter into… Read more Introducing the PESH model
The art of listening
They say that good listeners make friends, have solid marriages and even succeed as salespeople. The art of listening is… Read more The art of listening
Neighborhood marketing
After a refreshing week at the Web 2.0 Expo in San Francisco, i find myself more motivated and energized than… Read more Neighborhood marketing
Working the non-working
One of the top creative minds in the advertising industry, Nicke Bergström from Farfar, has often used the notion of… Read more Working the non-working
Watch out for the analog people
Hi world. Was thinking about an attention grabbing title for my first post on this blog and this seemed like… Read more Watch out for the analog people
Working in digital 